Sounds simple enough, right? But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. The Top 10 Most Remarkable Marketing Campaigns EVER 10) The Whopper Sacrificeīrand: Burger King / Creative Partner: Crispin Porter & Bogusky borrow, as inpiration for your next marketing initiative. We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. So here's an idea: Start by learning from THE BEST.
In fact, most marketers don't have a clue where to begin.
And quite possibly, category domination and greater customer lifetime value.īut getting there isn't easy. Unfair competitive advantage, for another. Decreased sales and marketing spend, for one. There are a lot of advantages to being remarkable. When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable, he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" - and that the only way out was to stop being part of the herd, and "be remarkable."
Worthy of being or likely to be noticed, especially as being uncommon or extraordinary
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